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At Bulleit, we are on a mission to support pioneers and communities pushing the frontier forward and shaping the world of tomorrow. As such, we have created The Bulleit Frontier Fund*, and are announcing the launch of the fund with an initial donation of $250,000 to support the North American hospitality industry. As a start, the Bulleit Frontier Fund will make donations to organizations such as the United States Bartenders Guild, Another Round, Another Rally and Southern Smoke.
Our initial focus of supporting the bar and restaurant industry, recognizes that they are facing an uncharted world in which, what, where and how people drink is fundamentally being reinvented, and with many facing extreme uncertainty, thousands of bartenders have nowhere to use their skills. Bartenders and our friends in the hospitality industry have always welcomed us into their bars and restaurants with open arms. Now, they need our support more than ever.*The Bulleit Frontier Fund is a donor advised fund operated by FAIRFIELD COUNTY COMMUNITY FUND, ORGANIZED UNDER IRS SECTION 501C(3)
#BulleitBarSkills is a social program to help consumers and bartenders elevate their at-home cocktail-making skills. The program will help keep bartenders pouring through a range of recipe and bartending skills demonstrations, whilst making great Bulleit cocktails at home.
Recognizing that innovation and change is imperative for the bar and restaurant industry to survive, Bulleit will focus the brand's education platform, Frontier Bartender Labs, on equipping the bartending community with brand-led solutions and skills in order to capitalize on evolving industry trends such as the to-go cocktail movement.
Bulleit launched a new national creative campaign to coincide with the announcement of the Bulleit Frontier Fund. The campaign stars real bartenders putting their skills to work work in unexpected ways.
Bulleit is a proud partner of Sourced Craft Cocktails, who are supporting the bartending community by getting out of work bartenders back to work by making cocktails and delivering them directly to your home. Available in Austin, Dallas, New York City, Washington D.C., Chicago, Los Angeles, and San Francisco. CLICK HERE TO BUY.