The cultural frontier isn’t a physical place—it’s a shared purpose among people who are constantly pushing boundaries. Tom Bulleit joined the cultural frontier when he quit his job as a successful lawyer to pursue a lifelong dream of founding Bulleit Distilling Co. Inspired by his pioneering spirit, Bulleit Frontier Works is a series of projects and collaborations with modern cultural creators.
We’ll be documenting all of these collaborations with artists, creators, and whiskey lovers across the country. Use the hashtag #FrontierWorks to follow along and share your own photos.
Pop-Up Magazine teamed up with Bulleit to promote their #FrontierWorks program, which looks at the people shaping modern craft in America. This new 5-film series looks into the lives of a few really interesting people at the heart of modern tattoo culture.
California was the first market where the brand truly “exploded” and the first project of this series will focus on L.A.’s tattoo community. L.A. in many ways is experiencing a renaissance, and may be the most interesting cultural hotbed in America right now. There's a creative migration across industries, causing interesting growth in food, art, fashion, and more, all of which are helping turn L.A. into more of a whiskey city. Each project in the series will highlight interesting places at the edge of culture and celebrate not only the individual people we partner with, but the larger communities they belong to.