The cultural frontier isn’t a physical place—it’s a shared purpose among people who are constantly pushing boundaries. Tom Bulleit joined the cultural frontier when he quit his job as a successful lawyer to pursue a lifelong dream of founding Bulleit Distilling Co. Inspired by his pioneering spirit, Bulleit Frontier Works is a series of projects and collaborations with modern cultural creators.
We’ll be documenting all of these collaborations with artists, creators, and whiskey lovers across the country. Use the hashtag #FrontierWorks to follow along and share your own photos.
Pop-Up Magazine and Great Big Story teamed up with Bulleit to add a human dimension to #FrontierWorks. These two storytelling teams spoke to the creators pushing the definitions of their craft. Through our partnership with Pop-Up Magazine we connected with tattoo artists across the country to tell their stories and Great Big Story gave us a global look at the Neon cultural frontier.
Bulleit is a frontier whiskey for the modern frontier, a place where cultural boundaries are still being explored and modern frontiersmen are challenging the norms. That’s why we’ve started Bulleit Frontier Works, a series of projects and collaborations with modern cultural frontiersman.We set our sights on LA for our first two Frontier Works. LA in many ways is experiencing a renaissance, and may be the most interesting cultural hotbed in America right now. There's a creative migration across industries, causing interesting growth in food, art, fashion, and more that we have been able to showcase. The first project focused on L.A.’s tattoo community and our next project was sparked by Neon in LA. Neon is currently experiencing a renaissance in LA as the place where it first expanded beyond storefronts to high art. Future Frontier Works will highlight interesting places at the edge of culture and celebrate not only the individual people we partner with, but the larger communities they belong to.